Emerging Mobility Action Plan

Client: City of San José
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November 2020 - present

The Emerging Mobility Action Plan (EMAP) centers on racial equity to identify best practices in deploying and integrating new mobility services and technologies to ensure they serve everyone in San José, especially Black, Indigenous, and Communities of Color (BIPOC). Central to this plan has been the formation of an Equity Task Force of BIPOC community leaders recruited and organized by Winter Consulting to oversee the project and ensure an equitable process through every stage of the plan with significant reach into historically underrepresented communities. Additional activities include workshops in multiple languages, ongoing strategic advising on the planning process, generating success metrics, policy recommendations, and providing an equitable engagement framework for future City projects.


Bicycle and Pedestrian Master Plan Update

Client: City of Union City
Nov 2019 - present

Winter Consulting is the engagement lead for the Bicycle and Pedestrian Master Plan, which will help set Union City on a path toward significant increases in walking and bicycling. Key components of engagement have included stakeholder meetings focused on underrepresented groups, jobs access, transit access, neighborhood-based groups, and safe routes to schools. Online engagement has included focus group meetings in Spanish with clients of local social services organizations.

ACE Stakeholder Engagement

Client: San Joaquin Regional Rail Commission

April 2015 - present

Winter Consulting leads ACE’s outreach to highlight the importance of ACE rail service in Santa Clara and western Alameda Counties and in the Bay Area as a region. Key activities include employer staff-level organizing, building and maintaining relationships with Silicon Valley and Bay Area C-Suite leaders, and maintaining and building relationships with partner agency staff and elected officials. Winter Consulting also led ACE’s DEIR outreach across Santa Clara County, conducting personalized stakeholder interviews, giving presentations, and facilitating larger public workshops.

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Countywide Transportation Plan

Client: Alameda County Transportation Commission

January 2020 - October 2020

The Countywide Transportation Plan (CTP) involved a needs assessment across a range of modes and policy focus areas, identified strategies to address these needs and apply best practices, and qualitatively assessed projects and programs with a focus on identifying priorities within a 10-year planning horizon. As engagement lead, Winter Consulting led all public outreach, including focus groups and online surveys.

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Downtown Transportation Plan

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Source: City of San José

Client: City of San José
January 2020 - present

The Downtown Transportation Plan is identifying and advancing the big transportation moves that will shape the desired future of downtown San José. The Plan will provide for a cohesive long-term transportation network with enough multimodal capacity to meet future demand. It also examines a variety of policies and programs to help meet the City’s mode shift goals. As the engagement lead, Winter Consulting orchestrated the creation of an Equity Focus Group and creative website content management platform. Winter Consulting also facilitated focus groups, listening sessions, and online public workshops, along with a Speaker Series that invited global leaders to share new concepts in dialogue with local leaders.

Bicycle and Pedestrian Master Plan

Client: City of Dublin

Nov 2019 - present

The City of Dublin is aiming to create a Bicycle and Pedestrian Master Plan that reflects current state-of-the-practice and guides the development of a network of high-quality bicycle and pedestrian facilities. As engagement lead, Winter Consulting has solicited public input through online workshops and an online map-based survey.

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Source: City of Dublin

Access and Mobility Plan

Client: City of San José

March 2020 - present

The Access & Mobility Plan (AMP) is supporting a shift in how people get around San José, making it easier for residents to walk, bike, ride buses and trains, and share rides with others. This plan is laying out a set of strategies to bring the bold transportation goals of Envision 2040 San José General Plan and Climate Smart San José to life. As the engagement lead, Winter Consulting’s activities include keeping the public informed and receiving their feedback through interactive workshops in English, Spanish, and Vietnamese, organizing TAC and PAC advisory committees, regularly engaging Community-Based Organization (CBO) partners, organizing and leading focus groups, circulating online surveys, building San José’s DOT engagement platform,, and overseeing ongoing social media campaigns.


Source: Santa Clara Valley Transportation Authority


One-Way Vehicle Pilot Project

Client: City of San José
March 2020 - September 2020

The City of San José was approached by an electric shared moped service company with interest in deploying. The City asked Winter Consulting to help lead community outreach to develop a program that serves the City’s emerging mobility needs. Winter Consulting conducted community outreach and engagement to introduce this service model to community members, and the initial proposed service area, for their feedback. Winter Consulting developed outreach materials, coordinated presentations, and solicited community input through an online survey.

Community Based Transportation Plan

Client: Alameda County Transportation Commission

September 2019 - July 2020

Winter Consulting led the strategy for all outreach and engagement on the Alameda CTC Community Based Transportation Plan Update with governmental, business, and community stakeholders. Community engagement included small stakeholder meetings, pop-ups, in-person intercept surveys, and online surveys. Community-based organizations in Central Alameda County (Ashland and Cherryland) were a particular focal point in addition to residents and organizations in other Communities of Concern.


Regional FASTER Measure Active Transportation Coalition

Client: Bike East Bay
June 2019 - Oct 2019

Winter Consulting facilitated the creation of a platform to include active transportation in future regional plans and funding mechanisms, such as Plan Bay Area and potential regional measures. The effort involved coordinating advocacy groups, community-based organizations (CBOs), equity partners, micro-mobility companies, and City/County staff across the San Francisco Bay Area region.
The majority of the project took place through a series of regional workshops to develop a strategy that groups across the region could support, and the result was an official platform endorsed by 29 non-profit organizations, micro-mobility companies, and others across all nine Bay Area Counties.

E. 14th/Mission Blvd. and Fremont Blvd. Multimodal Corridor Project

Client: Alameda County Transportation Commission
November 2017 - January 2020

The East 14th Street/Mission and Fremont Boulevard Multimodal Corridor Project built off of previous planning efforts, conducted a detailed analysis of multimodal mobility within the corridor, and identified specific implementable short-, medium-and long-term improvements. The corridor is a critical inter-jurisdictional arterial corridor that traverses five jurisdictions in Central and Southern Alameda County and is largely managed by Caltrans. Winter Consulting led and conducted all outreach and engagement on the project with both governmental and community stakeholders. Community engagement included small stakeholder meetings, pop-ups, intercept surveys, and formal workshops, as well as online map-based surveys.

Better Bike Plan 2025

Client: City of San José

July 2018 - Jan 2020

San José Better Bike Plan 2025 developed a citywide bicycle plan to advance a number of the City’s goals, including increasing rates of bicycling, reducing collisions, advancing equity, improving public life, and supporting economic vitality. In addition to managing more traditional outreach mechanisms such as the Technical Advisory Committee, giving project presentations, and tabling at events, Winter Consulting spearheaded the City of San Jose’s first experience with bringing community-based organizations onto the project team itself, and hosted a workshop entirely in Spanish.